The former Federated Media, HYFN Media, and BitSize TV were merging under the Lin Digital banner. Their ultimate ambition was to become a “connected screens” media company across digital, traditional television and social media. Their distribution backbone would utilize their 70+ owned television stations.
So the challenge presented to TF was to produce what amounted to an internal merger meeting as well as a NewFront to ensure Lin presented a united and well integrated face to advertisers and marketers.
Solution
Working closely with leadership of the newly created company, TF helped Lin focus on its newly cohesive company’s common ground, highlighting its strengths, and minimizing challenges. TF’s diplomacy, combined with gentle persuasion, helped Lin weave its disparate parts together, and was an essential first step toward their successful NewFront, also produced by TF.
